Red Bull’s offering their new annual limited edition Winter flavour for 2024 and I've never heard a drink flavour quite like it.
That’s not a diss on it, it’s just a little strange as a drink flavour. Tell me I’m wrong: The new flavour is ‘Pear and Cinnamon’. See what I mean?
A Mai office worker said the flavour is "nice and not too strong in cinnamon," adding that it "tastes similar to feijoa."
If you’re as curious as me about it, you can snag a can in supermarkets and select dairies but only until they run out, hence ‘limited edition’.
If you’re up for a bitta sober mixology, Red Bull shared a cheeky mocktail recipe you can make with the new drink’s “tasting notes of pear, orchard fruits, and subtle cinnamon.”
You just chuck 0.5 oz of ginger syrup, 0.5 oz of lemon juice and 2.5 oz of apple juice in a cocktail shaker, add ice and shake that thing. Pour it into a glass filled with ice and then pour a can of the new Red Bull edition over it. Boomfa, Bob is your sober uncle.
It’s not the only new drink that’s hit Kiwi shelves in recent times. Last week it was announced that the US frat boy’s favourite RTD will finally be in Aotearoa.
White Claws, the world’s biggest RTD brand, are already floating around the country in three different flavours.
Of course, energy drinks are part of the culture here. Last month a Kiwi girl went viral for chucking in a 'Blue V' lyric to her Aotearoa-edition cover of a viral TikTok song.
Daniella Pule's Kiwi version of Aimee Carty’s mega-viral tune ‘2 Days into College’ has racked up nearly two million views and over 200k likes. Not just because of her relatable lyrics about being "shaped just like a jandal", but for her incredible voice, too.
We'll just have to wait and see if the new Pear and Cinnamon Red Bull will have the same cultural impact.
