There's no slowing down up-and-coming talent Gino October, who continues his busy 2020 with a visceral music video for "Better For Ya".
Directed by Matt McKenzie, the video sees Gino detail the immigrant experience, and all the trials and tribulations that come with it.
Speaking on the track, Gino says: "As immigrants in a new country, we’re already positioned to be on the back foot. I hope this song and video gives you an insight into what myself, and many others, continue to experience and persevere through just to call our new settings home..."
There’s no easy fix for the issues that affect my people and community, but If I can encourage that conversation then I’m all in.
Catch the dope new video up top, and stream the track down below.