The All Blacks' crushing loss to England over the weekend has left the country feeling a bit dejected, which is somewhat of a foreign feeling for supporters of our great team.
Most of our fellow countrymen have reacted with reasonable grace, and you'd expect nothing less given how fairly and comprehensively England beat us.
The key word there being "most."
Controversial rugby writer Chris Rattue believes he may have found a solution to our rugby woes: ditching the haka.
"The All Blacks act as if it is their right to have the haka respected, denying opponents their right to do whatever it takes to win a footy match" he writes.
A worrying number of the population seem to be under the impression that haka did not predate the All Blacks, disregarding the fact that haka was used as an extremely effective pre-battle ritual hundreds of years before the All Blacks ever laced their boots.
"Over time, the haka has become part of the branding, rather than a curio, with greater respect being played to its cultural significance.
But the All Blacks go on to the field to win test matches, not conduct de facto advertising campaigns or make cultural statements."
Imagine the ignorance required to belittle the mana of haka to a "de facto advertising campaign."
He then goes on to argue that such an over exertion of energy is damaging to the team, calling it "energy-sapping and mind-scrambling."
"I would argue that in this age of highly professional analysis and preparation, the haka is a ridiculous way to prepare when emotions can be easily over-charged anyway."
The over-saturation of haka is no secret, from flash mobs to flash ads, it's everywhere. It also happens to be an incredibly deep rooted ritual that is unique to the indigenous culture and people of our beautiful country, with a mana that remains unwavering even in the world of western commercialism.
It's easy to sit in an office and spew nonsense onto a key board in an attempt to offer new insights and information to the public, trust me, I do it most days too. But I can imagine that preparing for an international test-match is a vastly more difficult task.
To deny our players the unique opportunity to channel the energy of both their ancestors and whenua before battle seems like a sh*t idea, and one that can only be taken seriously if blatant ignorance is something you strive for.
Just relax Chris, it's one game uce.