It's that time of year again, Apple is pulling out the new iPhone, which means all hell is about to break loose.
Apple keep the tradition of always releasing their new phones right before the holiday period, just to make the most of the Christmas buzz.
Acccording to Variety, Apple will be revealing their new model(s) on September 12 at the Steve Jobs Theatre on the company's campus in California.
Apple is expected to introduce several different iPhones at the event, including the iPhone 9 and iPhone X2.
It was reported earlier in the week that some iPhones are expected to run at a cheaper price with simpler features, to accomodate for a larger market.
Consumers can also expect to see the new Apple Watch during the event.