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Kim Kardashian and Kanye West are working with a kiwi sportswear brand

Hip Hop Hollywood 19/03/2018

Former world triathlon champion Jamie Hunt has announced the launch of a collaboration with his sportswear label 2XU and Kim Kardashian and Kanye West.

The sportswear label posted an Instagram story on Sunday showing Kardashian modelling for the range, captioned with the collaboration announcement with West's fashion label Yeezy.

"More to come soon. Stay tuned" the next post added.

The sportswear brand was begun by the Kiwi Ironman and triathele after 13 years as a professional athlete, based on his own knowledge of high-performance gear.

Kardashian has posted a series of Instagrams of her sporting the brand, including bike shorts and jackets.

The brand first answered the call from the Yeezy team in early 2017, providing technical insight for Yeezy's season 5 launch.

The initial collaboration, which featured 'Scuba' tights, wetsuits and vest made of the same neoprene fabric used in 2XU wetsuits was launched at New York fashion week in February 2017.

Hunt recalls he was "really surprised" when he first got the phone call in early 2017. "This was the first time we'd thought about dipping our toe into the fashion world," he wrote on their website.  "But when the Yeezy design team was on the phone, how could we say no?"