Forbes has just confirmed what we've been assuming was true all this time... Hip-hop and R&B is officially the most dominant genre in the U.S. for the first time ever.
Nielsen Music recently released its annual mid-year report, which takes a look at how the music industry is doing halfway through the year and lists which songs and albums are performing the best. Ed Sheeran’s “Shape Of You” is the most popular track and Kendrick Lamar’s DAMN. is the album that the American people can’t get enough of.
For the first time since Nielsen started measuring music consumption in the United States, rock is no longer the top genre in terms of overall consumption. Instead, R&B and hip-hop has taken the crown.
Hip-hop and R&B is now responsible for 25.1% of all music consumption in the U.S.
At least seven of the top 10 most popular songs on streaming platforms in 2017 fit squarely into the hip-hop field.