Looks like this is when Jay-Z is dropping his first album in almost 5 years

Hip Hop Hollywood 19/06/2017

For a while now the internet has been speculating about what the heck the mysterious '4:44' advertising means.

But now the mystery Jay Z finally has a meaning and a release date.

Hov's busy week has been topped off with the release of a new teaser for the project featuring a snippet of a new song titled “Adnis,” after Jay Z’s father.

4:44 is due to be released on June 30 and the short clip stars Moonlight's Mahershala Ali boxing, while Jay-Z delivers a verse over the top.