KFC is taking their Zinger's out of this world with an elaborate advertising campaign where they are launching a Zinger Burger into space.
"We’re excited to be the ones pushing spicy, crispy chicken sandwich space travel forward,” Kevin Hochman, KFC U.S. president, said in a statement.
And while this seems a little extra from KFC, it's actually for a good cause. By sending the burger into space, they are doing their part to support World View, a private space travel company.
"When we were first contacted by KFC to send a Zinger into space, we obviously thought it was quite funny," said Jane Poynter, World View CEO, via email to Mashable. "But we quickly realized this was a great opportunity for us to publicly demonstrate our breakthrough Stratollite technology to a large audience while simultaneously financing a significant portion of the vehicle’s development."
The flight will be broadcast live online.