Tourism New Zealand has released a list of the country's most Instagrammed locations, featuring a variety of landscapes and activities.
Auckland claimed three of the top ten positions, with Takapuna, Queen St and the Sky Tower making the cut.
Andrew Fraser, the director of Marketing Tourism New Zealand, said it was fantastic that people are using the app to share their Kiwi experience.
"The photography skills of visitors and New Zealanders on Instagram are quite remarkable, although they do have some pretty good landscapes to work with," Fraser said.
Queen Street, Auckland
Takapuna Beach, Auckland
Sky Tower, Auckland
Hobbiton Movie Set, Matamata
Abel Tasman National Park
Mount Maunganui Beach, Tauranga
Franz Josef Glacier
The Most Used Hashtags in New Zealand: