, Photo credit: HYPEBEAST x Bobby Anwar

Cotton On rolls out new Kiwi-designed fashion label

What's Fresh 28/09/2016

Cotton On has released their fresh new Kiwi-designed fashion label among equals. Sole Merchants' founder and friend of the station Dan Tupara is the mastermind behind the range which takes inspiration from '80s and '90s street style and global sneaker culture.

DT teamed up with HYPEBEAST and Copenhagen-based photographer Bobby Anwar to create its first lookbook shot right here in Auckland.   

, Photo credit: HYPEBEAST x Bobby Anwar

"The streets are our
playground, the streets are
where friendships are made,
where difference is the
common denominator and
freedom is king,
Ever changing. Unstoppable.
We are: among equals."