Damn, this still hurts.
To celebrate what would have been Kobe Bryant's 42nd birthday, Nike and Kendrick Lamar teamed up to release a new video to celebrate the late, great Laker legend and father of four.
The video, titled "Better | Mamba Forever", embraces the Mamba Mentality of "just be better", with Lamar's narration heard over the top of a montage of images and videos of Kobe's incredible basketball career, athletes in training, parents with children, and recent footage of the Black Lives Matter social movement.
Better friend. Better fighter. Better rider. Better eater. Better leader. Better generation. Better nation.
Just be better. Can you do that?
Happy birthday Mamba. Rest in love.