Fashion giants 'Gucci' get roasted online after using "Devast8" style tattoos in fashion show

Headlines 04/06/2019

Being one of the biggest and most iconic fashion houses in the world, Gucci prides itself on being at the forefront of style. But it looks as though their latest efforts have a Kiwi touch to them, after the fashion giants featured face tattoos eerily reminiscent of Mark Cropp's infamous "Devast8" tattoo.

Cropp rose to fame in 2017 after he claimed he was unable to find employment due to his unfortunate face tattoo.

A number of models at their most recent Gucci Cruise 2020 show can be spotted rocking ear to ear tattoos, brandishing the words GUCCI, ROMA and AMORE on their face instead of the classic "Devast8."

Collection designer Alessandro Michele reportedly looked to pay tribute to pro-choice references throughout the new collection.

Gucci took to their IG, stating:

"The collection echoes the creative director’s continuing vision of freedom, equality and self-expression.

Since founding Chime for Change in 2013 — the global campaign that represents and advocates for gender equality — Gucci has a longstanding commitment to women and girls by funding projects around the world to support sexual and reproductive rights, maternal health, and the freedom of individual choice."

This interesting fashion choice has caught the attention of some keen eyed Kiwis, with Gilda Kirkpatrick pointing out the tattoos on Twitter saying:

"Go #DEVAST8 dude, you’ve made an impact on the fashion front,"

Other commentors have stated that Mark Cropp should sue the company for "breach of copyright" or even "theft of culture."

Despite the fact that it's unlikely that Gucci actually found inspiration in a former inmate from NZ, the coincidence is still funny!

Credit to Te Ao for finding the story.