An Irish rugby writer has taken issue with the All Blacks performing the haka before games, saying it "gives new Zealand an unfair advantage."
In his column bluntly named 'Haka gives New Zealand an unfair advantage and needs to stop,' Ewan Mackenna poses the question why the World Cup is still "pandering to the dance."
"That's unfortunate as New Zealand are justifiably big-headed enough without a massaging of their already massive egos," MacKenna wrote.
"Yet even World Rugby have it in their rules that to not stand on your own 10-metre line and watch a bunch stick out their tongues and slap their thighs is worthy of a fine and a telling off."
"Indeed if we are to engage in these cultural activities in rugby, perhaps Ireland's opponents should have to spend a few minutes watching our players sitting around a table in midfield, sipping cups of tea and bemoaning everything from economic migrants to the latest bin charges."
MacKenna claims the haka had "been ruthlessly exploited and commercialised and ultimately cheapened".
"That's not to say it doesn't have beauty and meaning to Maoris [sic], but Irish dancing can having meaning to us and that doesn't change the fact that it was monetised by Michael Flatley turning to liquid plastic on stage."
Continuing with his tirrade of ignorance-laden verbal diarrhoea, MacKenna then identified the reasons why it gives us such and advantage.
"There's a practical reason why the Haka shouldn't happen as, while it provides a psychological edge through self-inspiration and via an attempt at opponent intimidation, it also provides a small physical edge as others are forced to stand still and go briefly cold.
"There's another reason too though as there is a huge lack of self-awareness about this. Again there are those who'll say it's native and it is to some, but the majority of New Zealand players haven't been Maori. Instead, they descend from forefathers who were actually ruthless oppressors of natives.
"Anyway, it's completely overdone. In rugby, and in life. A New Zealand graduation or homecoming, a wedding afters or merely a boozed-up night out, it seems, can barely pass by without a YouTube video emerging of a man leaping about with all the authenticity of a Blackrock College conversation detailing both tillage methodology and livestock vaccination."
Yikes, who hurt you Ewan? Anyways, enough of that, check out the boys doing Kapa O Pango against the Springboks over the weekend down below: