The Kardashian family is one of the most powerful families in the world. While they may seem harmless, they possess an incredible amount of influence in the fashion, music, TV, and business world. And now they've decided to solidify their reign at the top by filing documents to trademark their kids' names to eventually place on a variety of products and merchandise - think clothing, skin care products etc.
TMZ also reports that Kylie Jenner has trademarked 'Stormiworld' which is obviously a direct reference to her father, Travis Scott's Astroworld album and line of goods. It may sound stupid, because it is, but from a business and marketing perspective it's actually a very smart move.