Remember watching Back to the Future II and bugging out over those Nike's that laced themselves up? Well the future is here! Nike released the "Adapt BB" this morning, which is the brand's first ever auto-lacing basketball kicks. The auto-lacing feature operates from two buttons on the side of the shoe that control the tightness, but they can also be controlled via smartphone.
The future is pretty expensive too, as the sneakers retail at a tidy $350 US. Nike's VP Creative Director of Innovation, Eric Avar, says that "the technology will trickle down into other sports and lifestyle," so we could be seeing more auto-fitting clothes sometime soon!
He went on to say "During a normal basketball game the athlete’s foot changes and the ability to quickly change your fit by loosening your shoe to increase blood flow and then tighten again for performance is a key element that we believe will improve the athlete’s experience."
Boston Celtic's star Jayson Tatum played a massive part of the rollout, saying "Being one of the first athletes to wear the shoe and being picked as a representative of the future of Nike basketball means a lot,"
"That the app allows the ability to put the shoe on and touch the button, change the colors, see the percentage on the battery...it's just cool." Tatum will be the first player to debut the shoe in-game during tomorrow night's contest with the Toronto Raptors.