Super Bowl LIII is nearly upon us, which means we're about to see a whole lot of new ads roll out from some of the biggest companies in the world. With the base price for a Super Bowl ad spot starting at a dizzying $4.5 million US, only the big guns can come to play. Corn chip giants Doritos happen to be one of said companies, and for their ad spot this year they've turned to Chicago native Chance the Rapper to front their campaign.
The commercial pairs the "No Problems" rapper with The Backstreet Boys, delivering a modernised remix of their hit song "I Want It That Way" while still dripping with 90s nostalgia.
“Fans have come to expect boldness and originality in our Super Bowl ads,” said Leslie Vesper, senior director of marketing for Frito Lay North America. “And, with a highly anticipated product like Flamin’ Hot Nacho, we knew we had to keep pushing the limits of Super Bowl advertising collaboration with a dynamic collaboration."
Catch the full ad up top: