Travis Scott has proven to be a master of strange marketing techniques ever since his album Astroworld was released.
From launching new merchandise capsules that are only available for 24 hours, to the announcement of the inaugural Astroworld Festival, he obviously has a brave marketing team behind him.
But his latest promotional exploit might be his biggest, and definitely his strangest, so far. The rapper took to social media to reveal that he has a bit of cash in his back pocket that he wants to share with his fans, a tidy $100k to be precise.
It's pretty simple, all you have to do is tweet the rapper some lyrics from Astroworld and you could be a winner. The rapper seems to have already followed through on his promise, after retweeting a handful of fans:
So if you're a bit short on cash just hit up Travis and he might suss you out!