Leading Lifestyle Apparel Brand Rocawear Debuts New Limited Edition Fragrance Following the remarkable success of 9IX Rocawear, lifestyle brand Rocawear introduces X (pronounced “ten”) by Rocawear. Scheduled for release in July 2010, X by Rocawear will be available at Farmers, Life and selected stores nationwide.
The new limited edition, X by Rocawear, commemorates the brand’s momentous 10th anniversary diamond celebration, and salutes the tremendous success of the Rocawear fashion brand, established in 1999. The new scent captures the distinctive spirit and style of the brand and its evolution over the past ten years.
“Rocawear is an iconic brand which is evident by our tenure in an ever-changing marketplace. We are about being bold and unapologetic with the products we create,” says Shawn Carter. “X by Rocawear is our brand personified as it represents how we have evolved to remain consistently relevant as a leader of popular culture. The fragrance is unlike anything out there and is our way of celebrating this special moment in time.”
Find out more at
www.rocawearfragrances.co.nz For your chance to win your own X by Rocawear and a Diamond Celebration Rocawear Jacket, send us a pic of yourself doing the "Throw Your Diamond in the Sky" hand sign in an unusual place. Upload your entries below. Select "Throw Your Diamond in the Sky" as the category.
Entries close 3pm, Friday 23rd July.